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Academic Project 2024
A homegrown macaron brand
Sweetnosh
About the project
SWEETNOSH is a branding project for a homegrown macaron patisserie that blends the warmth of handmade goodness with the elegance of a premium experience. The project explores the journey of creating a brand that feels personal, inviting and indulgent, just like the macarons it offers.
Scope
Packaging Design
Brand & Identity Design
Industry
Bakery
Ideation
DESIGN
BRANDING
PACKAGING
IDEATION
Close your eyes and imagine the perfect macaron bite...
That's the taste of Sweetnosh macarons. The brand was born from a love of authentic flavors and the warmth of a home kitchen. We believe that the best macarons are made with the same care and attention you'd give to family which is why it was chosen to keep the process close to home.
Ideation
DESIGN
PACKAGING
BRANDING
DESIGN
The brand has introduced 3 macaron flavors.
Vanilla Sky unveils a cloud-like sweetness in a pristine white package, while Strawberry Royale blooms with the royalty of a ripe strawberries, presented in a blush pink elegance and rich dance of flavours with Chocolate Swirl, wrapped in a decadent brown pacakage.
Flavours of sweetness
Ideation
DESIGN
PACKAGING
BRANDING
PACKAGING
Unwrapping the boxes
of joy & sweetness
Soft pastel tones, elegant type, and subtle textures evoke a sense of comfort and care. Every box, label and seal is crafted to reflect the love and detail poured into each macaron, making unboxing as delightful as the bite that follows
Ideation
DESIGN
PACKAGING
BRANDING
BRANDING
Sweetnosh visual recepie
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The essence of indulgent comfort
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The epitome of accessible luxury
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A journey into a world of exquisite flavors
Brand Essence:
Behind the sweetness
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A comforting hug in the form of macaron
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Friendliness & approachability infused with playfulness
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Maintains a level of sophistication & premium quailty
Brand Experience:
At its core lies the idea of warmth, comfort, and emotional indulgence. The brand essence captures the charm of a cozy kitchen, the joy of gifting something handmade and the quiet luxury of small, meaningful pleasures.
The 'O' taken from Sweetnosh becomes the focal point of the logo, symbolising the heart of patisserie - the macaron itself. This choice is intentional, as the macaron represents the core of the brand. The placement of two small diamond like rhombus shapes inside adds a touch of movement, inviting customers to explore the layers of flavors within each bite.
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All kinds of dessert lovers
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Rooted in home, crafted with heart
Brand Message:
Each post is adorned with small write-ups, elevating the experience to a premium level and attracting the sweet community.
Digital sweet spot
Sharing sweet moments together!
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