SweetNosh

Scope

Welcome to SWEETNOSH, where every macaron tells a story of homegrown love and exquisite flavors. The patisserie is more than just a brand; it's a celebration of homely warmth and premium indulgence.

Industry

Branding & identity design
Brand communication
Packaging design
Social media design

Bakery

Brand Personality

Brand Essence

the essence of indulgent comfort
the epitome of accessible luxury
a journey into a world of exquisite flavors
touch of familiarity

a comforting hug in the form of a macaron
friendliness and approachability Infused with a sense of playfulness
maintains a level of sophistication and premium quality
artisanal craftsmanship and attention to detail.

Brand Identity

The 'O' taken from SWEETNOSH becomes the focal point of the logo, symbolizing the heart of the patisserie – the macaron itself. This choice is intentional, as the macaron represents the core of the brand. The placement of two small diamond-like rhombus shapes inside adds a touch of movement, inviting customers to explore the layers of flavor within each bite.

Background color

#F7D9D0

Logo color

#F0B8B3

Text color

#89023E

Text color

#5E3E30

Logo color

#E5D9CD

Background color

#FFF8E9

Text color

#FCF8F2

Logo color

#4E2F2B

Background color

#3D1D17

Typography

Brand pattern

Flavours

Sweetnosh has introduced 3 flavors of macarons.

Vanilla Sky unveils a cloud-like sweetness in a pristine white package, while Strawberry Royale blooms with the royalty of ripe strawberries, presented in a blush-pink elegance and rich dance of flavors with Chocolate Swirl, wrapped in a decadent brown package.

Each post is adorned with small write-ups, elevating the experience to a premium level. The blush pink color throughout the feed adds a touch of sophistication and sweetnosh vibe throughout.

Social media

Brand expansion

Opening a bakery provides Sweetnosh with a physical presence, allowing customers to experience the brand in a tangible space. This can enhance brand visibility and create a destination for those seeking premium baked goods.

Sweetnosh can leverage its success in macarons to diversify its product offerings. Expanding into a bakery allows the brand to introduce a wider range of pastries, cakes, and confections, catering to a broader customer base.

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