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Academic Project 2024
A skincare brand for trekkers
Sol
About the project
Despite one's love for adventure, these harsh conditions led to sunburns, chapped lips, and dry skin, making it harder to fully enjoy the journey. As a dedicated skincare line for trekkers, SOL provides uncompromising sun protection and enduring comfort, designed to thrive under harsh conditions.
Scope
Brand & Identity Design
Packaging Design
Industry
Skincare
Ideation
DESIGN
BRANDING
IDEATION
Out in the wild, trekkers face an often-overlooked challenge
SOL was created to bridge the gap between adventure and self-care.
Every trek begins with a calling, the urge to disconnect from the chaos and reconnect with the wild. But out there, under the open sky and blazing sun, nature tests more than one's endurance. While adventurers gear up with the best boots and backpacks, one essential aspect is often forgotten.
Ideation
DESIGN
BRANDING
DESIGN
Even the most seasoned adventurers aren’t immune to the toll nature takes, sunburnt cheeks, dry skin and chapped lips often become unwanted souvenirs from the trail. That’s where SOL steps in; a skincare companion crafted specifically for trekkers, offering steadfast sun protection and lasting comfort built to endure the elements.
How Sol connects
Ideation
DESIGN
BRANDING
BRANDING
Bringing SOL to life
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Adventure-ready skincare
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Holistic wellness
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Enduring protection and comfort
Brand Essence:
Self-care for every step of the journey.
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Outdoor enthusiasts, adventure travelers and travelers seeking specialized skincare solutions for extreme conditions.
Target Audience
A typeface was creatively transformed into a refined design, enhancing its visual identity to resonate with the brand's essence of adventure and self-care. Sol’s logo includes that shine factor in all three letters.
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Eco-conscious and responsible
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Resilient and protective
Brand Personality:
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