Sol
Scope
Out in the wild, trekkers face an often-overlooked challenge: harsh elements take a toll on their skin.
Industry
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Branding & identity design
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Packaging design
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Skincare
SOL was created to bridge the gap between adventure and self-care.
Brand Personality
Brand Essence
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Adventure-ready skincare
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Holistic wellness
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Enduring protection and comfort
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Eco-conscious and responsible
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Resilient and protective
Outdoor enthusiasts, adventure travelers and travelers seeking specialized skincare solutions for extreme conditions.
Target Audience
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Reassuring and trustworthy
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Natural and genuine
Tone of Voice
How SOL connects
Despite one's love for adventure, these harsh conditions led to sunburns, chapped lips, and dry skin, making it harder to fully enjoy the journey. As a dedicated skincare line for trekkers, SOL provides uncompromising sun protection and enduring comfort, designed to thrive under harsh conditions.
Why SOL fits right in?
Bringing SOL to life
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A typeface was creatively transformed into a refined design, enhancing its visual identity to resonate with the brand's essence of adventure and self-care.
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Sol’s logo includes that shine factor in all three letters.
Primary color
#f5d94f
Primary color
#ffa401
Scaling the Brand
Create all-in-one outdoor wellness kits including essentials like sun protection, insect repellent, hydration masks, and skin repair treatments, making it easy for consumers to prepare for any adventure.
Offer wellness supplements or hydration tablets focused on skin health, immune support, and energy boosts, complementing the skincare line by promoting overall health for outdoor enthusiasts.